Barnsley based Euroglaze was one of the first trade fabricators to start manufacturing in Rehau’s new co-extruded TOTAL70c profile, featuring virgin material around a recycled core, and is now using it in an increasing number of its chamfered frames. Windows Active talked to Managing Director Martin Nettleton about whether he thinks it represents a competitive advantage for him and for his customers.
How important do you think it is to installers that the PVC-U windows they buy are made from recycled profile?
From the feedback we’ve had so far, I think they probably fall into two camps. There are those who don’t really care about recycling and who are happy to buy the profile because it’s Rehau quality and comes with all the security of that and all the necessary product guarantees, and then there is a larger and certainly faster growing group who want to be able to reassure their retail customers that they are making an environmentally sustainable purchase.
And, how important is it to consumers? (Do you think they would ever be willing to pay more?)
The awareness of the need to eliminate single use plastics from our lives has been growing dramatically over recent years, and not just as a result of Blue Planet 2. You only need to look at the shift in attitudes towards the plastic carrier bag to see how quickly public opinion shifted from resentment at the initial imposition of a surcharge through to acceptance and widespread use of ‘bags for life’. While there isn’t the same pressure on PVC-U windows at the moment as there is on other types of plastic, I think that could easily change very quickly, and I’m happy to be in a position where we’re fully prepared for that.
Whether consumers would ever be willing to pay more though is a difficult question – when it comes to the environment, public opinion has proved notoriously difficult to predict. As I understand it, the recycling process does make the extrusion of the profile marginally more expensive currently but as these processes start to benefit from economies of scale, then this cost is likely to fall, so it should be perfectly possible to do your bit for sustainability without needing to charge a premium anyway.
Do you think you will win new business as a result of your switch?
Yes I do - the market is clearly demanding a recycled solution now and we’ve been quick off the mark to get on board with that. It’s a win win really because I think our trade customers will be able to win business on the back of it too.
Has the switch to the co-extruded Rehau profile made any difference to your manufacturing?
No, the product has all the same performance characteristics as its less environmentally sound predecessor which had just 10% recycled material in it. It passes through all our machinery with no problems at all.
Do you think there is room in the market yet for a profile which is 100% recycled?
Probably not yet. I’m sure it is scientifically possible but, unless a 100% recycled profile could perform to exactly the same standard as current products and at more or less the same cost, then I don’t think it would be viable, at least not in the short term.
How does Rehau’s move fit with Euroglaze’s environmental strategy?
It’s a very welcome addition of course. We’ve been taking baby steps at Euroglaze towards a more coherent environmental strategy for some time, through things like using more efficient machinery and switching to LED lighting throughout the production facility. It would be fair to say though that both of these steps were at least as significant in terms of cost reduction, and I certainly don’t see why there should be any disconnect between behaving more sustainably and reducing cost.
Another example of that is our current quest to eliminate all the unnecessary paper and printing from the business and, with the advent of our ultra-reliable delivery system, customers can now proceed all the way from placing an order through to getting their invoice without having to use, file or destroy a single piece of paper. We’re even using an electric car now for all our everyday mileage and, while that has no particular benefit to our customers, it does illustrate perfectly how open minded and forward thinking we’ve become when it comes to the environment.
Euroglaze have some good news on our customer service team. We have a replacement for the lovely Janet and it's the same Janet. We are pleased to say Janet has returned to join Rosie, Nicky and Gemma in our Customer Service team here at Euroglaze. We now have our full team all ready to go and we are here to provide you with a high quality service
Pictured above are Janet, Gemma, Nicky and Rosie your Customer Service Team. They can help with any queries on quotes or orders or any assistance with technical queries or remote ordering. If you're not sure who in the organisation to ask, they should always be your first port of call on 01226 702540.
The REHAU Heritage window system is designed to incorporate all the desirable traditional features of a timber sash window, yet with all the additional benefits and conveniences of modern PVCu. The system includes all the classic detailing found in period sash windows, including a deep bottom rail, slim sashes for improved sightlines and an optional Georgian bar. Click here to download the latest brochure.
The system has two sashes built into the frame which slide in opposing directions and will remain fixed in any position. A sub-frame, which makes up three sides of the window, is the most popular configuration and is welded at the top two corners whilst mechanically joined at the bottom with a sill and screws. The sill is sealed off at each end with an end cap to prevent water ingress into the walls of the property. The sub-frame can also be an all-welded construction with a clip-in sill. This detail is used in installations where stone sills are present. The three-chambered sash profiles are designed with two front chambers to achieve good heat insulation and allow isolated drainage. The third chamber allows the fitting of specifically designed reinforcement sections.
When a customer tells you that the windows you are supplying are the best manufactured they have seen in more than 20 years, then you know that you are probably dealing with the right fabricator. Trade stockist J3 Windows, based in Aberdare, South Wales started buying Rehau frames from Euroglaze when it set up in October last year, and the feedback from installers, builders and developers to the product quality has already been fantastic. One leading retail installer based in Cardiff told J3 that the windows were the best he has fitted in his whole career and, as a result, he has switched all of his business to J3.
Stuart Williams, one of the three experienced partners behind J3, explained: “We looked at several Rehau trade fabricators when we were starting up and Euroglaze were by far the most interested in our business. They made it clear that they wanted to build a relationship with us and even invited us up to Barnsley to see the factory for ourselves. “When we were there, we could see straightaway the quality and attention to detail at every stage of manufacturing and the efficiency which enables them to offer delivery to us in just three working days.
“Pricing is competitive and customer service is outstanding – we definitely feel that we have found the right fabrication partner to help us move forward as a trade supplier in this part of South Wales.” Martin Nettleton, Euroglaze’s Managing Director is delighted with the response. He added: “All of our customers can take our product quality for granted – our lean manufacturing operation and quality circles approach mean that every process is being continually reviewed and improved so that even our internal rejection rates are less than 1%. “And, as we have demonstrated to J3, we work hard to build a personal relationship with every customer and constantly invest in initiatives like paperless deliveries and video imaging at despatch to ensure that our service matches that of even our biggest corporate competitors.”
Our Rehau Windows & Doors Colour offering has had a refresh with four new colour collections featuring all 25 of our solid & woodgrain finishes. The four new collections include the Contemporary Collection, the Timeless Collection, the Traditional Collection and the Statement Collection.
Contemporary Collection, building on the growing popularity for black and grey PVCu windows, which mimic the minimalist look of aluminium windows. The Contemporary Collection includes a selection of blacks and greys. Timeless Collection, presenting great colour choices for period properties, including Clotted Cream, Chartwell Green and new foils Silver Birch and Windsor. Traditional Collection, offering options for those looking for an old-fashioned timber finish and brings together a number of REHAU’s best sellers including Golden Oak, Rosewood and Mahogany. Statement Collection, featuring more daring colour choices, including reds, blues and greens.
Euroglaze officially launched its Switch without a Hitch service at the start of this year, with the specific aim of making the process of switching supplier as smooth and rewarding as possible. The Rehau trade fabricator has brought together its distinctive blend of friendly efficient customer service and precision quality products into a package which is easily accessible for stockists and installers.
Switch without a Hitch guarantees that the Euroglaze team will be by the customer’s side every step of the way. From the outset, new customers are allocated a dedicated customer service advisor within Euroglaze who walks them through all their early orders from initial contact to delivery, and they are introduced to the despatch team and regular driver to discuss their specific delivery requirements.
The aim is to make all new customers feel part of the Euroglaze family and ensure that they get exactly what they expect right from the start of the relationship. While the official Switch without a Hitch package is new, Euroglaze has actually been offering the one to one service which is at the heart of it for nearly a year, and some of the first companies to benefit from that have spoken about the benefits.
Tim Randell, for example, from retail installer Wiser Improvements in Tardebigge, near Bromsgrove, explained: “Working with Euroglaze has been a great journey so far. As a young business, we understand that developing a good working partnership with our suppliers is vital to our success. “Euroglaze has become a big piece in our jigsaw now, and we couldn’t be happier with the products and service we receive. Our dedicated customer service advisor Nicky Park is key to that. She sorts out all our enquiries and resolves any issues we have promptly and efficiently.
“Euroglaze have shown that they are customer driven and will go above and beyond to make sure they meet the high standards they promise. We’re certainly looking forward to developing and growing with them as our fabrication partner.”
And, John Aston from AT Plastics in Warrington was similarly enthusiastic about the support from the customer service team. He added: “We started working with Euroglaze when we were a start up business last year. We have a great relationship with all the staff there, but I would like to personally thank Nicky for looking after us in the early days. We’re very excited about continuing our partnership with them for plenty more years to come.” Euroglaze supplies what is arguably the widest range of Rehau products of any UK supplier, matching bigger fabricators on range, quality and price but constantly striving to outdo them on service.
AGILA Sliding Doors are perfect for modern living, combining superior design and engineering to bring outstanding versatility and create a feeling of openness in any home. Versatile and good looking, the Sliding Door offers slim sightlines, thereby adding light and freedom. It is ideal as a traditional patio door, entrance door or a door leading to a conservatory.
With PVCu Sliding Doors providing energy efficiency, noise reduction and low maintenance, it is the perfect choice for any application. The product features 86mm Overall Depth (160mm Triple Track Frame), 60mm Sash Width, Common REHAU Glazing Platform, Triple Glazing Option (36mm), Entry Level & Enhanced Security Option (PAS24), PVC and Aluminium Interlock Options, REHAU Branded and supplied hardware, Coupling Section for Total70, Compatible with Ancillary Range, Pre-Inserted Gasket & Brush Pile, PVCu Infill Panel & Aluminium Tread plate, Part M Compliant Low Threshold under development & 8 Colour Options available ex. stock.