The Power of the Brand

5^th July 2021

Barnsley based Euroglaze has built its name in the trade as a Rehau fabricator – in fact, it’s the UK’s longest standing Rehau fabricator, having been in partnership with them for more than 35 years.

It manufactures what is arguably the widest range of Rehau products of any customer, with fully reversibles, vertical sliders, doors and fire rated windows all in its range.

Euroglaze’s Managing Director Martin Nettleton says that aligning his business with brands as powerful as Rehau has been crucial to its long-term success. He explains: “This is a market where brand capital is massively important – even brands that have little recognition in the retail market are hugely valuable in the trade if they are associated with performance, durability and, above all, fast and fuss-free installation.

“This gives us a strong proposition in the door market and, since we started fabricating composite doors in 2019, it has helped us to win more business from existing customers as well as attracting new.”

Euroglaze currently offers a wide range of DoorCo slab options in either a woodgrain finish to replicate timber or a smooth/etched finish to replicate aluminium. The standard options incorporate DoorCo’s LVL (Laminated Veneer Lumber) subframe to provide strength and rigidity with minimal thermal expansion and contraction and a PU foam core which reduces heat loss and guarantees a high level of thermal performance.

They meet the requirements of PAS24 and, when glazed, feature EN12150 compliant toughened glass with a 10-year manufacturer’s warranty, to give trade buyers and retail customers complete peace of mind.

Euroglaze has also just added DoorCo’s new premium GRiP Core range of slabs to its product offering, with a core of cross laminated, engineered timber and hardwood stiles and rails, pressed with 4mm GRP skins.

Martin Nettleton adds: “We think the GRiP proposition will bring us even more success in the composite door market, broadening our offering to include good, better and best options, all backed up by our outstanding customer service.”

Euroglaze already offered a broad range of colours in its composite doors but, in response to the component supply shortages brought about by the pandemic and the surge in demand, it has also introduced a bespoke colouring option for colours which are not available from stock.

Martin Nettleton explains: “We have a tie up with a local specialist spraying company so can offer quicker turn around on virtually any colour for both slabs and outer frames. This is proving popular for customers with urgent jobs to complete or who just want to be able to offer something a bit different.”

In normal market conditions, Euroglaze offers DoorCo composite doors in Rehau outerframe and in standard colours on 10-day lead times, with nationwide delivery direct from its Barnsley factory.

Martin Nettleton adds: “We’re obviously all aiming to get back to those kinds of lead times and are hopeful that we’ll soon see a big improvement in the availability of product during the course of the year. At the moment, we’re concentrating on keeping customers fully informed about stock availability and delivery times at the time they place an order so that they can schedule in their own work as efficiently and effectively as possible.”

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